Sony PS3 Home
This is a PS3 venture from Sony and has that Second Life community feel but with several big differences. First up it looks smooth and organised in the demo (curse or blessing is anyones guess) and the graphic quality uses the fact that all users have PS3 grunt behind them to deliver a beautiful world.
There doesnt seem to be that much info on this baby yet - but the youtube vid above does introduce the main concepts. I like the idea that you can get 'friends' from that virtual world and then join them in other PS3 multiplayer titles - clever. We dont get a feel for how really customisable the place, people and wearables are or how the 'economy', if there is one, works.
Here are some images from the PS3 Home Beta:
To me it all looks kinda too much like real life - why??