Following on from looking at the Mattoni water dress commercial, here is a quick look at supermodel Gisele and her graphic ads for her sandals. Her flash website for the eco sandles is a pretty affair but doesnt include any of the images of the water dress campaign.
The water dress images are very nicely done and have to stand the scruitiny of still images and even life-size cutouts in stores. I am not sure what tech was used to build the effect, the mixture of 2D and 3D in the final product - but the result is excellent. The images included here are via the brief coverage on the JustJared site.
[Images of Gisele's ad campaign with the water dress via the JustJared site]