Monday, 3 August 2009

Stop Motion TVC

There is a brand new Target commercial on TV now that employs stop motion and actors to great effect. The "Every Colour You Can Dream" advert was created by PRIDIGY with post by Animal Logic with The Campaign Palace holding the reins. I like that Aussie companies continue to create cool pieces like this, we always seem to be good at making a neato ad.

VIDEO Link - follow it!!

There is more detail on AdvertLog and Coloribus.

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EDIT : Forgot to mention that the concept is very much like Oren Lavie's music video.

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