We have been discussing the Bluejuice song 'Broken Leg' and how an OK song can be so much more with cool video clip. The clip for this song isnt a big flashy affair and doesn't look like it is trying too hard. Yet we are transported to a different time and place and the wonderful rhythm of the jump rope competition reinforces the song in a very clever way. Now if you hear the song, you will feel all the jumpier for it.
This is much like my enjoyment of soundtracks from film as they are reinforced by the context and visuals, thus becoming grander and more meaningful for it.