Well, the Hotel Fox in Denmark is a great example to buck this status-quo. Here is the text from their homepage which nicely describes the individualised rooms:
Hotel FOXI have thought on multiple occasions about splaying some exciting artwork across our walls at home. My reluctance here may not only be finding the energy, but actually deciding what to put. By contrast, having a piece of art hung on a wall doesnt present the same feeling of permanence...
For the launch of the new Volkswagen Fox 21 international artists from the fields of graphic design, urban art and illustration turned Hotel Fox in central Copenhagen, into the world’s most exciting and creative lifestyle hotel.
61 rooms, 21 artists, 1,000 ideas
Each room is an individual piece of art - from wacky comical styles to strict graphic design, from fantastic street art and Japanese Manga to simply spaced out fantasies. You will find flowers, fairytales, friendly monsters, dreaming creatures, secrets vaults and…
Come by, check in and discover our spaces.
One thing we promise: You haven't seen anything like it.
Check out these images of the stunning work you may get to stay 'in' if you ever get to Copenhagen:
[Images of the Hotel Fox interiors via the official site]