Monday, 21 February 2011

Dove Evolution

Watching the Gruen Transfer the other day, they covered the Dove commercials starting with Evolution where we see the compression of hours of make-up and digital editing compressed down to a TVC.

Watch the main Dove Evolution TVC here.

[Dove Evolution image via StudyMagazine.com]

Fascinating piece of advertising and exquisitely executed - see all the parody work done by an army of clever people on youtube as well.

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