The trailers before the film are an absolute treat for me as I have a soft spot for a good trailer. No question the Into Darkness trailer was one of the triggers for us gathering together for the film. The fact that we got together for lunch beforehand for pizza and a board game (team Flash Duel which was super fun) was another part of the lure.
The Man of Steel trailer gave me chills, can it really be that good. Other things like Pacific Rim, After Earth and such look like delivering for us.
All up a pretty intense Star Trek experience that stays focused on these signature characters in the context of a violent and dangerous space opera.
While we are here, how good does Romeo and Juliet look: